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Why SMS marketing will work in 2009.

"All companies are going to be revising their advertising and marketing budgets to cope with the downturn in the economy and they're going to be looking for vehicles that are going to give them the best ROI and the best response rates. If you look at mobile marketing, it has one of the highest response rates, with the largest reach potential of any medium out there today. So I believe we're going to see a continued investment in mobile and possibly even a higher growth rate than what's estimated."