textreal

212,616,000 SMS text messages are being sent every day around the world, according to the Mobile Data Association in a study released last week.

The industry association said that the number of texts sent in the year to May saw an annual rise of 30%. “SMS has established itself as a true social connecting tool, and continues to have mass consumer appeal,” it said.

This is quick case study of a text message listing in uptown charlotte using textreal.com as the response system.

Listing: Uptown Charlotte, foot traffic during lunch hours, not much drive-by traffic

Number of Requests for Information: 12 (in 1 month)

Result: Each request for information created a positive response. All 12 responses were followed up with phone calls to ensure the potential buyer had all the information they needed.

• 9 leads just wanted to see what would come back / how much the place was listed for
• 5 leads thought the response was neat. They liked the fact they had the information.
• 1 lead was interested in a showing.

Conculsion

Text Messaging works for some listings and not for others. Listings in rural areas, end of col de sacs and other places without high visability will not perform well. Charlotte is a great market because of the younger populations ability to work with technology. Providing the information is only a small part in making the system work. Its the follow up that closes the deal.